Digital Performance & Website Assistant Manager (0584)

PKF Littlejohn is one of the leading challenger firms in the UK with offices in London, Leeds and Manchester.  We are also an active member of PKF Global, an international network of legally independent accounting firms that gives us an on the ground presence in 150 countries around the world with access to more than 20,000 people across 440 offices globally.

We provide a full range of audit, accountancy, tax and advisory services, and are experts at simplifying complexity.  We are particularly well-known for working with complex clients with challenging issues in fast-moving and highly technical areas, such as the insurance industry, the global capital markets and the not for profit sector.  Our aim is to understand people, the organisations they run, and what matters to them, so we can simplify complexity and help them achieve their ambitions.

Click here to learn more about us.

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Infrastructure 

We are good at getting things done and our Infrastructure team applies this mentality to ensure we have the right tools, technology, strategies and services in place to deliver exceptional client service and future-proof our growing business.

We’re looking for forward-thinking people to come on board and join us within Technical & Compliance, Finance, IT, Training, Human Resources, Business Development/Marketing, Legal, and Administration.

These teams play a key role in the success of the firm as they shape the way we operate. By joining one of these teams, you’ll influence the future of PKF, while enjoying the support, training and opportunities you need to succeed both personally and professionally.

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Role Overview

As a Digital Performance & Website Assistant Manager at PKF Littlejohn, you will be responsible for maximising the performance of our digital ecosystem, with a particular focus on our website as a key driver of brand visibility, audience engagement and business development.

You will manage the ongoing development, optimisation and performance of the firm's WordPress website, ensuring it delivers an exceptional user experience, supports our content and campaign strategy, and generates measurable commercial value.

Using data, insight and emerging technologies, you will manage our search strategy across traditional SEO and AI-powered search experiences, identify opportunities to improve conversion and engagement, and help shape the firm's wider digital and marketing technology roadmap.

Working closely with the marketing team, business stakeholders, external suppliers and internal subject matter experts, you will ensure our digital activity is not only measured effectively but drives informed business decisions and continuous improvement.

What You'll Be Doing

Website Strategy, Management & Optimisation

• Manage the PKF Littlejohn website, including its ongoing development, optimisation and governance.
• Manage website content, structure and functionality within WordPress, ensuring content remains accurate, compliant, engaging and aligned to business objectives.
• Continuously evaluate website performance and user journeys, identifying opportunities to improve engagement, conversion and lead generation.
• Work with external agencies and developers to deliver website enhancements, resolve technical issues and prioritise development roadmaps.
• Champion website best practice across the business, establishing clear standards for content creation, user experience and site governance.

Search, SEO & AI Visibility

• Manage the firm's organic search strategy, ensuring visibility across traditional search engines and emerging AI-powered search environments.
• Monitor developments in AI search, Large Language Models (LLMs), Search Generative Experiences and changing search behaviours, translating opportunities into practical recommendations.
• Develop and implement technical, on-page and content-focused SEO initiatives to improve rankings, visibility and traffic quality.
• Work with content owners to ensure service, sector and thought leadership content is optimised for both search engines and AI discovery.
• Conduct regular audits and identify opportunities to improve site authority, technical performance and content effectiveness.

User Experience & Conversion Optimisation

• Use analytics, heat mapping, user behaviour insights and testing methodologies to understand audience behaviour and remove barriers to engagement.
• Develop recommendations to improve website journeys, landing pages, calls-to-action and enquiry generation.
• Manage initiatives to improve website usability, accessibility and overall digital experience.
• Evaluate the potential of optimisation platforms to enhance website performance and governance.

Marketing Technology, CRM & Digital Innovation

• Support the development of the firm's marketing technology ecosystem, identifying opportunities to improve efficiency, automation and insight.
• Work closely with CRM and business development stakeholders to improve data quality, campaign effectiveness and lead management processes.
• Evaluate and recommend new digital, AI and marketing technology solutions, building business cases where appropriate.
• Support the integration of AI technologies into marketing workflows, helping teams improve productivity and effectiveness.

Paid and Organic Social & Digital Channels

• Manage paid search and paid social activity.
• Develop and promote LinkedIn best practice across the firm, providing training, guidance and practical resources to help partners and stakeholders maximise their personal and business profiles, increase engagement, and support business development objectives.
• Work with external agencies and internal stakeholders to optimise campaign performance, targeting, budget allocation and return on investment.
• Ensure paid activity complements wider organic, content and business development objectives.
• Stay informed of best practice and emerging opportunities across platforms including LinkedIn and Google Ads.

Data, Insight & Reporting

• Develop meaningful reporting frameworks that focus on business outcomes rather than activity metrics alone.
• Translate digital performance data into actionable recommendations that support marketing, business development and firmwide objectives.
• Produce dashboards and performance reports that provide clear insight into audience behaviour, website effectiveness, campaign performance and return on investment.
• Use data and market insight to help stakeholders make informed decisions about future marketing investment and priorities.
• Establish benchmarking and performance measurement frameworks to support continuous improvement.

Skills, Experience and Qualifications

• Experience managing and optimising websites, ideally within a B2B environment and with some knowledge of professional services organisations.
• Strong working knowledge of WordPress and website governance.
• Demonstrable experience delivering SEO strategies that improve visibility, engagement and commercial outcomes.
• Understanding of AI-driven search, generative search experiences and how changing search behaviours impact digital strategy.
• Experience using website analytics and optimisation tools such as Google Analytics, Google Search Console, Google Tag Manager, Google Trends, Semrush, Microsoft Clarity, Siteimprove or similar platforms.
• Knowledge of user experience (UX), conversion rate optimisation (CRO) and digital best practice.Experience working with CRM platforms (ideally Salesforce.com) and marketing technology solutions (ideally Dot digital).
• Understanding of paid search and paid social channels, including Google Ads and LinkedIn Ads.
• Ability to interpret complex data and turn insights into practical business recommendations.
• Strong stakeholder management skills with the confidence to influence and educate colleagues at all levels.
• Commercially minded, proactive and curious, with a passion for digital innovation and continuous improvement.

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