Senior Marketing Manager (12-month FTC) (0482)

PKF is the 12th largest accountancy brand and the 12th largest audit practice in the UK. We are also an active member of PKF Global, an international network of legally independent accounting firms that gives us an on the ground presence in 150 countries around the world with access to more than 20,000 people across 440 offices globally.

We provide a full range of audit, accountancy, tax and advisory services, and are experts at simplifying complexity. We are particularly well-known for working with complex clients with challenging issues in fast-moving and highly technical areas, such as the insurance industry, the global capital markets and the not for profit sector. Our aim is to understand people, the organisations they run, and what matters to them, so we can simplify complexity and help them achieve their ambitions.

Click here to learn more about us.

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Infrastructure 

We are good at getting things done and our Infrastructure team applies this mentality to ensure we have the right tools, technology, strategies and services in place to deliver exceptional client service and future-proof our growing business.

We’re looking for forward-thinking people to come on board and join us within Technical & Compliance, Finance, IT, Training, Human Resources, Business Development/Marketing, Legal, and Administration.

These teams play a key role in the success of the firm as they shape the way we operate. By joining one of these teams, you’ll influence the future of PKF, while enjoying the support, training and opportunities you need to succeed both personally and professionally.

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Role overview

As Senior Marketing Manager at PKF Littlejohn, you will lead the strategic development and execution of marketing initiatives to support the firm's growth, brand positioning, relationship building and lead generation across its audit, tax and advisory practices, and key industry sectors. You will manage a team of marketing professionals and collaborate with the firm’s wider Business Development team and senior stakeholders.

Key responsibilities

Marketing strategy & planning

• Develop and implement integrated marketing strategies aligned with business objectives.
• Lead go-to-market (GTM) planning for new services and campaigns.
• Ensure that all marketing campaigns are aligned to support the firm’s brand, and business development objectives.

Campaign Management

• Design and execute multi-channel campaigns (digital, content, events, PR).
• Drive awareness, foster long term relationships, creating demand and qualified lead acquisition.
• Monitor campaign performance and report on ROI.

Team leadership

• Manage and mentor a team of marketing professionals.
• Foster a high-performance culture and support professional development.

Stakeholder engagement

• Work closely with Partners, Business Development, and Client Service teams.
• Ensure marketing strategies and plans are aligned with client needs and firm goals.

Content & digital marketing

• Oversee creation of blogs, articles and thought leadership.
• Manage the firm’s website, content, SEO strategy and social media presence.
• Leverage marketing automation tools and the firm’s CRM platform.

Brand & communications

• Maintain brand consistency across all channels.
• Lead PR initiatives and external communications in conjunction with the firm’s PR agencies.

Skills, Experience and Qualifications

• Proven experience in a senior marketing role within accountancy or other professional services environment.
• Strong strategic thinking and leadership skills.
• Expertise in digital marketing, content creation, and campaign management.
• Strong copywriting and content creation skills.
• Excellent communication and stakeholder management abilities.
• Proficiency with marketing platforms (e.g. DotDigital, Salesforce).
• Extensive team leadership skills.
• Degree in Marketing, Business or related field (CIM qualification desirable).

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